Cassper Nyovest’s net worth proves his status as one of South Africa’s most influential and successful rappers. Not only is he a hitmaker – he is also a genius entrepreneur and all-around businessman.
Cassper Nyovest, born Refiloe Maele Phoolo, is a rapper, songwriter and entrepreneur. He was born and raised in Mahikeng, in the North West. He rose to fame in 2014 after the release of his debut album ‘Tsholofelo’.
What Is Cassper Nyovest’s Net Worth?
Cassper Nyovest is worth $8 million (R185 million). His net worth is constantly growing with every cheque he signs. He has built an impressive net worth through numerous income streams, including endorsement and music.
He is one of the most sought-after celebrities by brands in South Africa and has collaborated with so many brands. Before endorsements and business ventures, he made a fortune off his music. He has had some great albums which have gone platinum and sold thousands of records.
His music videos have millions of views on YouTube, and he has had his songs blasted throughout every radio station in South Africa.
Here are some of the income streams that contribute to Cassper Nyovest’s net worth:
Cassper Nyovest’s Partnerships
Cassper Nyovest has worked with so many big brands. Here are some of the big brands he has collaborated with;
Cassper Nyovest has had a fruitful relationship with Castle Lite. The brand and Cassper Nyovest have had a long-standing relationship dating back to 2014. Castle Lite has supported Cassper Nyovest’s career from the very start by having him on stage performing alongside international artists like Post Malone.
MTN & AG Mobile
He made a whopping R10 million from the partnership with MTN. He became the ambassador of MTN in 2015. As part of the deal, he became MTN’s face across Africa, a first of its kind at the time. Official numbers aren’t publicly available, but the deal is thought to be in the R8 to R10 million region.
Cassper Nyovest is the very first artist to have worked with AG mobile on the design aspect of a mobile phone. It was said that the AG Hashtag was inspired by and partly designed by him. The AG #Hashtag 4G LTE was a collaboration between AG mobile and MTN, available exclusively on MTN.
Cassper Nyovest collaborated with Shoprite to create a commercial promoting Shoprite’s scratch-and-win competition. He had to sing an adaptation of his hit song Doc Shebeleza.
Cassper Nyovest signed a deal with Samsung in 2019 to be a brand partner, a deal reported to be worth R25 million. Cassper Nyovest had to promote the then-new Samsung Galaxy S10 phone. He attended events hosted by Samsung and flaunted his Samsung Galaxy S10 phone on social media.
The next deal Cassper Nyovest secured was with tech giant Samsung. The deal was supposedly worth R25 million. The ambassadorship saw him advertise the Samsung Galaxy A range of smartphones and a partnership for his Fill Up Royal Bafokeng concert.
Cassper Nyovest was one of the international musicians to take part in the making of the 2018 World Cup theme song. American singer Jason Derulo featured him on the song Colours. The song was well-received by fans and had millions of views on YouTube.
Cassper Nyovest has aspirations to be featured on the Men’s Health magazine cover. Hence Nike took an interest in his journey to lose weight and supported him by giving him training gear. Nike even flew him out to Germany so he could participate in a marathon.
Cassper Nyovest’s partnership with CÎROC has to be one of his biggest endorsement deals. He was CÎROC brand ambassador, “Circo has invested millions into the Fillup concerts by Cassper Nyovest.
He was once a part of a KFC commercial alongside the Major League DJz promoting their then-hit song Slyza Tsotsi.
Cassper Nyovest’s Business Ventures
Cassper Nyovest launched his alcoholic beverage, Biliato. He launched the drink with a massive party in his home. Billiato took the country by storm and quickly became part of the 10 top most-sold beverages in the country.
The motivation behind this premium tequila was to create a drink where drinkers could “taste the wealth”. Safe to say this concept was a hit – it received immense support from the public.
Cassper Nyovest shared that he is the majority shareholder and owner of Billiato, despite not spending a penny to create the beverage.
However, some reports list David de Mardt as the owner of Billiato, despite Cassper Nyovest’s claims that he is the founder and Marketing director for Billiato. So who really owns Billiato?
Root of Fame
Cassper Nyovest inked a deal with Drip footwear for R100 million earlier this year. Before this deal, Cassper Nyovest was an ambassador for Drip footwear and did a great job repping the brand, wearing the sneaker everywhere he went.
The slip-on Root of Fame sneaker is available online for R990 and sold out within an hour of its website launch.
Cassper Nyovest founded the clothing company Root of Fame under Drip Footwear, owned by his good friend, Lekau Sehoana.
Cassper Nyovest is now an amateur boxer. He said he wanted to bring the spotlight back into South African boxing. His first match was with Slick Talk, which he won. He lost his second fight to singer and actor Naaq Musiq.
Cassper Nyovest made R1 million from the fight, and the tickets to the match ranged from R9 000 to R65 000. He won his last battle with rapper Priddy Ugly.
Cassper Nyovest’s Cars and House
With money comes the softest life. Cassper Nyovest does not shy away from spending his money and flaunting it for all to see. He drives the most luxurious cars and lives in a beautiful mansion. He wears expensive clothes and shiny bling and travels with private jets to amazingly exotic holiday destinations.
His car collection includes a Bentley Continental GT V8 and a second Bentley worth R4 million that he bought for his 30th birthday. He owns a Royce Rolls Wraith, a two-door luxury sedan that costs R8.5 million. Probably the most expensive of all his cars.
He became the second person in South Africa to own a McLaren GT worth R4 million. He uses his Mercedes-Benz V Class when touring, and this comfortable car cost him R1 million.
His car collection also includes a Mercedes-Benz Microbus and a BMW 428i. He had fans thinking he had bought a Ferrari. However, the Ferrari likely belongs to his friend and Drip Footwear owner, Lekau Sehoana.
In 2017 Cassper Nyovest bought his mansion in Kyalami, Johannesburg. The house has a big backyard and a pool.
Cassper Nyovest likes to play host and has hosted many parties in his mega-mansion. It has 4 garages, a cigar lounge, a studio and numerous bedrooms.
The mansion was R10 million. The other perk of being a millionaire is dating the finest girls in Mzansi. He dated media personality turned rapper Boity in 2018, then dated Amanda du Pont briefly. Cassper has now settled down with influencer Thobeka Majozi, and have a son together called Khosto.
Albums, Awards and Shows
Cassper Nyovest is one of the most expensive artists to book, with a performance fee estimated at R200 000 per show for 30 minutes. He’s performed all over Africa and taken his talents as far as Europe.
He has released 6 studio albums during his career, namely Tsholofelo in 2014, Refiloe in 2015, Thuto in 2017, Sweet and Short (2018), A.M.N (Any Minute Now) in 2020, and Sweet and Short 2.0 released in 2021.
Hit albums Refiloe, Sweet and Short, and Tsholofelo are all certified platinum. Off the back of his fantastic success in music, Cassper Nyovest started a record label called Family Tree that signed big names in SA hip-hop, such as Nadia Nakai, despite her eventual departure.
His music has won many awards, including Channel O Music, MTV Africa Music, and Metro FM Awards. He became the first South African artist to have a sold-out concert in Ticket pro dome, and went on to fill up stadiums around the country, including FNB stadium and Moses Mabhida stadium, earning him the nickname Mr Fill Up. He recently announced the return of the Fillup concerts.
Cassper Nyovest hopes to perform to a sold-out crowd at Mmabatho Stadium in his hometown, Mahikeng, on the 3rd of December.
Frequently Asked Questions
Cassper Nyovest is worth $8 million. He made his wealth through sold-out shows, tours, shows, endorsement deals, album sales and from his record label Family Tree.
AKA is richer than Cassper Nyovest, with a reported net worth of $12 million, against Cassper Nyovest’s net worth of $8 million.
Cassper Nyovest and AKA have been butting heads since the beginning of their careers, competing for everything going as far as considering fighting each other in a celebrity boxing match.
They both live extravagant lifestyles and flaunt them on social media.
Cassper Nyovest is one of the most successful rappers in South Africa and is up there as one of the rappers who helped shape the SA hip-hop scene.
He is one of the most relatable rappers in Mzansi, which makes him a money-making magnet for big brands, further contributing to his wealth.
Cassper Nyovest’s net worth can only grow in years to come.